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Seating minefield

29 Jan 2020 - by Sarah Robertson
Comments | 0

AGENTS are bamboozled by

legacy carriers’ continuous

unbundling of services.

The latest offender is the

“outrageous” administration

and cost of pre-seating,

post-sale, agents say.

Agents add that they

are finding it increasingly

difficult to quote clear, allinclusive rates for flights.

Owner of Sure Map

Travel, Melissa Phillips,

says seating is becoming

a minefield, as many of the

basic fares that airlines

have introduced now require

clients to pay substantial

amounts to pre-book a

standard window or aisle

seat. “I’ve seen pre-seating

range from R350 up to

R1 900 per international

flight for standard window

or aisle seating. This

means that it is now often

cheaper for clients to pay

for a higher booking class

when they reserve their

flights in order to qualify for

complimentary pre-seating,”

says Melissa.

“It’s double the work for

the agents,” says a Cape

Town-based ITC. “While

previously we would quote

one option per airline for a

client, we now have to give

them a no-bag fare quote, a

bag-inclusive fare quote, a

seating-inclusive fare quote.

and a no-seating fare quote

for each client.”

Reserving a standard

aisle or window seat could

substantially increase the

cost of a booking, especially

for a family travelling

together, the ITC adds. For

example, a recent flight to

Europe cost her clients

R1 008 extra per person to

reserve standard seats for

the outbound leg only, she

says.

 “The problem is

exacerbated by certain

airlines that only allow

you to calculate the preseating costs once a ticket

is issued. This means that

the passenger is unable to

accurately compare apples

with apples, as they cannot

see the all-in ticket cost for

some carriers until after

they have purchased their

ticket,” she says.

FlySafair head of sales and

distribution, Kirby Gordon,

says South African law

requires airlines to quote

all-in pricing. This includes

the airfare, VAT, as well as

statutory and regulatory

charges often referred to as

airport taxes.

“This doesn’t mean that

airlines who hide the preseating costs until after a

ticket is issued cannot be

criticised for providing an

unclear user experience.

Clients want to be able

to compare apples with

apples before they make a

decision. FlySafair publishes

all seating costs on its

website, allowing agents

and clients to view these

before they purchase their

ticket,” says Kirby.

The law requiring airlines

to advertise all-in prices

does not extend to ancillary

services, agrees market

development manager of

Singapore Airlines, Sally

George. Despite this,

Singapore Airlines continues

to include complimentary

pre-seating with its

economy-class fares and

only charges extra for a

handful of preferential seats

such as bulkhead seats.

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