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Thailand: low-fare era to end

31 Aug 2016 - by Natasha Schmidt
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SOUTH African travellers to

Thailand – the second most

popular leisure destination in the

South African market after Mauritius –

can expect to see the price of packages

rise, after Thai Airways announced it

would pull its South African route in

January next year.

The airline’s last flight from South

Africa will be on January 14, confirmed

Tom Liangman, Thai Airways’ marketing

representative for South Africa.

Tom told TNW, at the time of going

to print, that it was unclear why head

office had taken the decision. He

said passengers booked on Thai

Airways after January 14 would be

re-accommodated on other airlines.

Despite the inconvenience of flying

via other destinations, travellers can

expect to see package prices to

Thailand, which is renowned for being a

‘value-for-money’ destination, rise.

“Thai Airways is the only airline from

South Africa that flies directly into

Bangkok and it is one of the most

popular carriers that operators use to

package tours to the Far East,” says

Rachael Penaluna, business manager

of Sure Maritime Travel.

For example, passengers will have

to travel via Singapore, which not only

means another two hours’ flying time

but, more importantly, greater expense.

“Thai Airways’ airfares to Bangkok,

compared with Singapore Airlines via

Singapore, are considerably cheaper.

Now, South Africans can travel to

Thailand for R7 663. Singapore

Airlines’ flights are R9 571.”

The local travel trade has reacted to

the news with great disappointment.

This is the third time the airline has cut

flights to South Africa.

“Here we go again. Been there

done that. This is very disappointing

and confusing,” says Sean Hough,

marketing manager of Pentravel. “Our

numbers to Thailand are up hugely, with

growth year on year. The destination is

doing so well. We’ve invested so much

in the airline and the destination – a

destination we believe in.

“To pull flights to South Africa just

doesn’t make sense, and with no real

consultation with the trade. It would

have been nice to know in advance,”

he says.

Mary Shilleto, ceo of Thompsons

Travel, says: “The news is very sad but

not surprising. Thai Airways’ traffic to

and from South Africa is seasonal and,

as a business, it’s in their best interest

to put their metal on high-yield routes.

The news is not good for us; we’ve

sent many people to Thailand and it’s a

lovely product to sell.”

The Tourism Authority of Thailand said

it would continue to promote Thailand

to the South African holidaymaker. “It

is, after all, the second most popular

outbound destination next to Mauritius,

with stats of around 70 000 visitors on

an annual basis – and growing!

“Together with our travel trade

partners we are in the process of

formalising a new 2015 strategy,

which will include other airline carriers,

including joint promotions. Travellers

may be slightly inconvenienced

by not having a direct route

any more, however we need to

be positive and continue as

many joint efforts as possible,”

TAT said.

Karen Camm, Holiday Tours

product manager for the Far

East, says re-booking clients

shouldn’t be too difficult as

there is still enough availability

for the second half of January.

She also explains that the

situation would have been

more problematic had Thai

Airways decided to withdraw

from South Africa before the

peak period in December.

“Although there are no other

carriers that will offer the

convenience of direct flights, a

large number of airlines offer

South African travellers options

to travel to Thailand. These

carriers include Cathay Pacific,

Singapore Airlines, Emirates,

Etihad and Qatar Airways.”

Thai Airways re-launched

flights to Johannesburg in

2010 after pulling out of

the route for the second

time in January 2009 due

to poor loads. 

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