INTERNATIONAL car-rental company, Avis, has been named as the leading car rental brand worldwide by Brand Keys, a New York-based brand and customer loyalty consultancy.
The consultancy surveyed 94 brands in 19 categories, with customer loyalty as the prime criterion, proof that Avis' slogan, "We try harder" has hit home to clients, say Lance Smith, Avis Southern Africa's marketing director.
"The great global strength of the Avis brand is a significant competitive advantage for us in Southern Africa where a substantial part of our market is international tourists and business travellers."
(Adele Mackenzie)
