SAA Voyager is considering
changing the way travellers
earn frequent yer points,
based on the amount of
money they spend with
the airline rather than
the number of miles they
have travelled. This comes
after Delta Air Lines’
announcement that it will
move to this type of model
in January 2015.
SAA spokesperson, Tlali
Tlali, told TNW that Delta’s
methodology was a fair
proposition, which SAA
may also contemplate in
the future. “Voyager is
currently in the process of
assessing the structural
options of its frequent
yer programme, with the
intent to catapult it into a
model that focuses on the
customer value proposition
and its strategic
objectives. Depending on
the nal structural option,
a similar change could be
considered.”
Tlali added that Voyager
currently already rewarded
customers based on their
spend – 50% of miles
are awarded for deeply
discounted airfares; 100%
of miles are awarded for
high-yield airfares; and
125% of miles are awarded
for business-class travel.
