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Weak rand eats cheap seats

14 Sep 2016 - by Debbie Badham
Comments | 0



TRAVEL agents are battling

to find availability of

cheaper classes in

economy class in the SA

market due to the weak rand.

In a recent survey on TNW’s

sister publication, eTNW, 67%

of the 111 agents surveyed

said it was increasingly difficult

to find cheaper classes

available for purchase in SA.

 “The SA market has a

minimal number of cheaper

seats,” said one agent, and for

this reason, agents are finding

ways of bypassing point of sale

and booking seats available in

other markets.

Rand sold tickets have

weaker value than tickets sold

in other markets with stronger

currencies, says David Pegg,

md of Sure Viva Travels.

“Airlines are trying to balance

tickets sold here with tickets

sold in other markets in order

to make a profit.”

André Schulz, Lufthansa gm

Southern Africa says: “In a

highly competitive environment

airlines have to carefully

manage stock allocations to

ensure a fair distribution to all

markets, while at the same

time ensuring that the route

remains favourable to run.”

Because of the weaker rand,

Virgin Atlantic has seen a

large increase in travel from

the UK to SA this year and an

overall decline in passengers

to the UK from South Africa,

says country manager SA, Liezl

Gericke. She says this has

impacted general availability

from South Africa to the UK

and onwards to the USA.

Of agents surveyed, 60%

said the availability of cheaper

classes was more problematic

for connecting flights via

Dubai, London (to the US) and

Paris (to the US).

Michelle Minnaar, manager,

Harvey World Travel Plettenberg

Bay, says, for example, flights

are wide open if you look

separately at availability from

Cape Town to Dubai and then

Dubai onwards. “However,

we are unable to book legs

separately and if you look for a

through flight from Cape Town

via Dubai connecting onwards,

then only the more expensive

economy-class seats are

available.”

The reason for this, says

David, is that airlines believe

they can make more money

selling these legs separately

than on a through ticket from

Johannesburg. “It’s all to do

with yield management.”

The bigger problem though,

he says, is when the cheaper

classes available in other

markets start in SA, as

travellers can then book

cheaper tickets than agents

can, who are restricted by

point of sale. 

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