What do travellers want?

In a separate study, ‘NDC:
The retailing catalyst
to happier passengers,
happier third-parties, and
happier airline partners’,
Iata found that the majority
of passengers would be
more likely to use a thirdparty
(such as a travel
agent) that offered the
better airline retail displays
compared with those
that did not. For third
parties, this may provide
a way to better distinguish
themselves, increase their
customer base and sell
more airline product.