All Leisure Holidays appoints SA GSA

DISCOVER the World will
now provide representation
in South Africa for All
Leisure Holidays Group.
Headquartered in Market
Harborough, England,
the group is the holding
company of All Leisure
Holidays, an established
cruise company that
owns the tour operators
Voyages of Discovery,
Swan Hellenic, Hebridean
Island Cruises and
Discover Egypt. Voyages of
Discovery, Swan Hellenic
and Hebridean offer
destination-led cruises to
a number of countries,
and focus on the market
for mature passengers.
Discover Egypt offers
packages to Egypt,
including cruises and
excursions on the
River Nile.
The group has expanded
its affiliation with Discover
the World to set up
sales and marketing
representation in South
Africa.
Colin Wilson, group
sales director of All
Leisure Holidays Group,
says the company decided
to establish South African
representation because
it has seen promising
results for its products,
especially the Swan
Hellenic brand, Minerva.