Home
FacebookSearchMenu
  • Subscribe (free)
  • Subscribe (free)
  • News
  • Features
  • TravelInfo
  • Columns
  • Community
  • Sponsored
  • Contact Us
    • Contact Us
    • About Us
    • Advertise
    • Send Us News

Share

  • Facebook
  • LinkedIn
  • E-mail
  • Print

Amadeus joins WTAAA as first Allied Member

01 Apr 2024
Comments | 0

The World Travel Agents Associations Alliance (WTAAA) has welcomed Amadeus as its first-ever Allied Member. The alignment aims to cement co-operation between travel agencies and technology providers, with a long-term view on positively impacting travel distribution. 

Industry advocacy 

Otto de Vries, executive director of WTAAA, explained that having organisations with the gravitas of Amadeus within the WTAAA fold gave the organisation broader influence in discussions with stakeholders across the travel ecosystem. 

“This expanded reach strengthens our ability to advocate for and champion fair treatment of travel advisers and consumers globally,” said De Vries. 

Upskilling on tech 

Booking behaviours and the way in which travel is arranged and consumed have changed, and technology has had to evolve to keep up. 

“It’s crucial for all industry players to come together to address opportunities and challenges faced by advisers,” said Juan Jesús García, Vice-President of Industry and Government Affairs for EMEA at Amadeus. Amadeus is supporting WTAAA by assisting them with strategies around distribution, technology adoption and future industry trends. 

Forging ahead 

Amadeus will guide WTAAA on its vision for updating industry programmes as well as the adoption of NDC. 

“With travel technology and distribution systems intricately impacting travel agencies, it’s vital we work hand-in-hand with partners like Amadeus to promote sustainable, agency-friendly models,” said De Vries. 

Sign up to our mailing list and get daily news headlines and weekly features directly to your inbox free.

Alaskan cruises ‘off the table’ for SA travellers

10 Jul 2025
Comments | 0

TAAG launches Nairobi flights

09 Jul 2025
Comments | 0

Feature: On the road to a low-impact future

09 Jul 2025
Comments | 0

Edinburgh Airport scraps 100ml rule

09 Jul 2025
Comments | 0

Condor adds three European routes

09 Jul 2025
Comments | 0

Emerald unveils biggest yacht season

09 Jul 2025
Comments | 0

Latest Changes on Travelinfo (9 Jul '25)

09 Jul 2025
Comments | 0

Licence limbo delays Solenta Moz take-off

08 Jul 2025
Comments | 0

ET teases Oz flights

08 Jul 2025
Comments | 0

Air Zim plots GDS return

08 Jul 2025
Comments | 0

IATA slams premium-flyer tax

08 Jul 2025
Comments | 0

Feature: MSC takes the lead in seabird conservation

08 Jul 2025
Comments | 0

SA’s F1 bidding process faces controversy

08 Jul 2025
Comments | 0
  • Load more

FeatureClick to view

New products July 2025

Poll

I don't sell cruises because...
  • © Now Media
  • Privacy Policy
  • Travel News on Facebook
  • eTNW Twitter
  • Travel News RSS
  • Contact Us
  • About Us
  • Advertise
  • Send Us News