Social media platform, TikTok has partnered with OTAs, adding a new in-app travel booking service for users to discover and book services directly on TikTok.
Currently only available in the US, TikTok GO allows users to book hotels and experiences directly on the app. The feature highlights accommodation and activities through videos, search, and location pages. When users find something they like, they can view details, check availability, and complete a booking in just a few simple steps.
Partners include Booking.com, Expedia, Viator, GetYourGuide, Tiqets, and Trip.com, bringing a wide range of travel inspiration and booking opportunities to the platform.
“On TikTok, millions of people discover where to eat, where to stay, and what to do. TikTok GO connects that moment of inspiration directly to the businesses behind it,” said Adam Presser, CEO of TikTok USDS Joint Venture.
