AMADEUS River Cruises is strengthening its presence in the South African market through a new trade-focused representation arrangement involving Regal Escapes luxury cruise portfolio and Africa Trade Partners.
Africa Trade Partners, a market development and trade representation platform established by The Miles Corporation, will support AMADEUS River Cruises' growth in the region through travel trade engagement, agency support, product training, marketing communications and local representation.
The platform will operate separately from Regal Escapes, allowing the luxury travel specialist to continue serving its private clients while Africa Trade Partners focuses on developing the AMADEUS brand within the travel trade.
The initiative is intended to provide travel agents with dedicated local support and strengthen the cruise line's visibility in the South African market.
