Anantara has unveiled its new brand identity in honour of reaching 50 properties worldwide.
The new identity enables each hotel to showcase its unique character while maintaining the brand’s roots in experiential luxury. The group’s name has been simplified from ‘Anantara Hotels, Resorts and Spas’ to ‘Anantara Hotels and Resorts’. Anantara Spa will continue to exist as a standalone brand.
The hotel group has also simplified its logo, which retains its distinctive icon, and developed a new tagline, ‘Unforgettable journeys’. A refined colour palette will spruce up the brand’s look and feel. This is the Anantara’s first major update since 2015.
This year, the group has opened the Anantara Mina Al Arab Ras Al Khaimah Resort, the Anantara Santorini Abu Dhabi Retreat, and the Anantara Palais Hansen Vienna Hotel. Anantara’s latest addition to its portfolio is set to open in Zambia in early 2025.
The roll-out of the new identity has commenced across the hotel group’s digital assets. Guests can expect to see changes in service delivery and on-property experiences across its portfolio in the next few months.
