ASATA and the African
Business Travel Association
(ABTA) have signed an
MOU that will see the each
organisation represented at
the other’s events.
Each association will have
the opportunity to educate
the other’s members
on the importance of
working together. Otto de
Vries, Asata ceo, says:
“Essentially this MOU
gives Asata an opportunity
to communicate to travel
buyers that they should
be partnering with our
members for their corporate
travel procurement.”
Monique Swart, ABTA
founder, says: “ABTA will
also present to Asata
members on a host of
topics, to give them better
insight into business
travel trends, challenges
and opportunities from
our buyer members’
perspective.”
The two organisations will
not share databases.
