REGISTRATION is now
open for Asata’s annual
conference, which will be
held from May 23-26 at the
African Pride Arabella Hotel &
Spa in Hermanus.
The theme for the weekend
is: Back to the Future of
Travel!
“If you’ve been in the travel
industry longer than a decade
or so, you’ll remember when it
was more important to make
a customer than a sale,” says
ceo, Otto de Vries.
“We were not as obsessed
with complex web-based
systems. The emphasis
was on knowledge, training
and educationals, giving
individuals a career, not a
short-term travel fix.
“Airport taxes and fuel
surcharges didn’t outweigh
airfares, there was more to
marketing than spamming and
relationships were important
to your business.”
The conference programme
will be finalised over the next
few weeks. So far, delegates
can expect workshops and
seminars on:
Business rescue
The POPI Act and your
business
The new amended B-BBEE
codes of good practice
Grow your network, grow
your business
There will also be industry
development updates and
talks on:
The launch of Asata’s Young
Professionals in Travel (YPT)
The Asata Professional
Programme
Asata’s strategy for
2014/15
Guest speaker on global
trends is John Melchior, a
corporate travel analyst who
focuses on corporate travel
distribution trends in the
European marketplace. He
has worked with companies
such as Radius, Birmingham
European Airways and Maersk
Travel. He is currently md
of JME Enterprises and
Consulting, a firm that works
on strategic and business
development for companies
from all sectors of the travel
industry, mainly in Europe and
the United States.
Visit www.satravelagents.
co.za/conf2014/ for more
information on the conference
and to register. Asata has
advised that the hotel
capacity is limited and that
the association will be taking
registration on a first-come,
first-served basis.
Asata conference: What's on the agenda
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