ASATA has revealed
a list of speakers
who will present
at its upcoming annual
conference, which will be
held from May 23-26 at the
African Pride Arabella Hotel
& Spa in Hermanus.
Helen Nicholson, director
of The Networking Company,
will discuss how to ‘Grow
your network, Grow your
business’, giving agents
insight into how to network
and develop their own
personal brand.
Lynn Baker of Executive
Presence, a specialised
coaching and training
company, will share with
delegates the basics of
developing a professional
presence and the attributes
of highly successful leaders.
Monique Swart, founder
of African Business
Travel Association (ABTA),
will lead a round table
session where delegates
will discuss the results
of a recent ABTA Travel
Buyers survey revealing
key trends, challenges
and opportunities faced by
companies when travelling
into Africa.
Delegates will also receive
an update from Keith
Levenstein of EconoServ, on
the new B-BBEE Codes of
Good Practice (see page 8
for more on this topic) and
how they affect the travel
sector in particular.
Gareth Cremen of Ramsay
Webber will present on two
subjects: the Protection of
Personal Information (POPI)
Act, and Business Rescue.
Natalia Rosa will host an
interactive workshop on how
to get the most from your
Asata membership, where
delegates will learn about
Asata’s new brand toolkit
and tips to elevate the
brand to customers.
Registration can be
completed online at http://
www.satravelagents.co.za/
conf2014/.
All about
communication
In other news, Asata
has appointed Lloyd Orr
and affiliate partner, Big
Ambitions, as its PR agency.
The agency will assist
Asata with positioning the
brand and its members in
the public sector as ‘experts
in travel’.
Asata is launching a
number of initiatives to
drive this message, the PR
company told TNW.
“Various communication
channels will be used to
reach out to the audience
ranging from print and
online to social media. After
a six-month evaluation,
our aim is to engage with
the audience on the social
media platform, creating
different scenarios of
incidences where Asata
agents and non-Asata
agents were used to plan a
trip. This will take the form
of a game, but we don’t
want to give away too much
information at start-up.”
“We hope there will be a
certain level of collaboration
among Asata members
to leverage the message
wherever and whenever they
can and, to this end, we will
be equipping them with the
correct tools and expertise,”
the association said.
