AVIAREPS, the international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands, will open two new offices in Dar es Salaam and Nairobi in October.
The new offices will create a permanent AVIAREPS presence in Tanzania and Kenya to provide specialised GSA representation services as well as marketing and public relations support, tailored to aviation and tourism brands seeking to expand their market presence in both countries. It will provide professional support and on-the-ground expertise to help clients grow the nations’ potential.
The launch of AVIAREPS Tanzania and AVIAREPS Kenya will extend the brand’s international network to 65 offices in 58 countries.
“We see a huge potential in the markets, especially for the aviation industry. The positive economic developments in Kenya and Tanzania in the last years are opening the doors for tourism to the citizens. We expect demand for international travel to increase and see this as a unique opportunity for airlines and destinations to grow in Tanzania and Kenya,” says Edgar Lacker, CEO of AVIAREPS.
Kenya and Tanzania are both among the African countries with the fastest growing and most developed economies. Tanzania had an average real GDP growth rate of 6,3% over the past decade. In 2021, the GPD of Tanzania grew by 4,3% and reached US$67,8bn (R1,16trn).
AVIAREPS Tanzania and AVIAREPS Kenya will be run under the regional leadership of Gilles Gosselin, VP Africa and GM France. With the addition of the offices in Dar es Salaam and Nairobi, the AVIAREPS Africa network will grow to a total of four countries, including the already existing offices in South Africa and Tunisia.
