Home
FacebookSearchMenu
  • Subscribe (free)
  • Subscribe (free)
  • News
  • Features
  • TravelInfo
  • Columns
  • Community
  • Sponsored
  • Contact Us
    • Contact Us
    • About Us
    • Advertise
    • Send Us News

Share

  • Facebook
  • LinkedIn
  • E-mail
  • Print

BA and Virgin face greenwashing complaints

07 Dec 2023
Comments | 0

British Airways and Virgin Atlantic have been accused of misleading passengers within the industry about their environmental claims.

According to The Guardian, Possible, a climate charity, and Leigh Day, a law firm, have filed a formal complaint against the airlines over their promotional claims about reducing emissions.

This follows recently revealed research by the Royal Society, which found that renewable energy production would have to be doubled, or at least half of the UK’s agricultural produce would have to go towards SAF production. Possible argued that the UK did not have enough land to grow enough resources for SAF production.

“For fuels derived from biomass, land is not available to produce crops in sufficient quantities to power aviation without causing hugely damaging deforestation, which increase emissions and makes biofuels just as bad for the climate as kerosene, if not worse,” a Possible spokesperson told The Guardian.

Furthermore, the research highlighted the emissions produced during the production of SAF, which the airlines misrepresented.

“The reality is that technologies for cleaner flights either don’t work or don’t even exist yet. We think that airlines’ misleading claims about their emissions are unfair to people who want to do the right thing when they travel. It’s time for airlines to start being honest about their sky-high emissions,” said Possible’s Senior Campaigner, Alethea Warrington.

BA responded by saying it had a clear plan of initiatives to reach its nett-zero goals over the short, medium and long term.

Similarly, Virgin outlined its plan to achieve nett-zero by 2050, including its intention to use 10% of SAF on all its flights by the next decade.

However, Possible criticised its deadline, citing the airline’s report that it had fallen short of its emission targets for the year.

Sign up to our mailing list and get daily news headlines and weekly features directly to your inbox free.

Corporates still love Uber, despite strikes

2 hours ago
Comments | 0

Monday smile: YVR welcomes mini therapy horses

27 Jul 2025
Comments | 0

Latest Changes on Travelinfo (25Jul'25)

27 Jul 2025
Comments | 0

‘Women of Doha’ cleared to sue QR

24 Jul 2025
Comments | 0

DBN tourism levy: ‘The opposite of what is needed’

24 Jul 2025
Comments | 0

Fastjet to launch Bulawayo-Vic Falls flight

24 Jul 2025
Comments | 0

Sunlife takes over management of Mauritius resort

24 Jul 2025
Comments | 0

Feature: First Car Rental zooms into Namibia and Cape Winelands

24 Jul 2025
Comments | 0

New Cambodia airport nears completion

24 Jul 2025
Comments | 0

Virgin Voyages offers crime-themed cruise

24 Jul 2025
Comments | 0

Air travel round-up: BA expands short-haul network

24 Jul 2025
Comments | 0

Latest Changes on Travelinfo (24Jul'25)

24 Jul 2025
Comments | 0

Grenades on board: a fine mess

23 Jul 2025
Comments | 0
  • Load more

FeatureClick to view

Women in travel August 2025
Travel technology July 2025

Poll

How many different booking systems would you say you interact with on a daily basis to fulfil client travel requests?
  • © Now Media
  • Privacy Policy
  • Travel News on Facebook
  • Travel News RSS
  • Contact Us
  • About Us
  • Advertise
  • Send Us News