The Cathay Pacific Group has launched Cathay, a premium lifestyle brand powered by the airline’s Feels Good to Move campaign.
It is being rolled out globally and will provide passengers with new offers in spending, including wellness, holidays, dining, shopping and alternative payment options. Passengers who earn Asia Miles, the airline’s loyalty points, will be able to use their Miles to redeem special offers, discounts and vouchers from the airline’s partners.
"Our evolution into Cathay marks an exciting new chapter in our history, and reflects our renewed focus on the customer and our determination to fulfil our vision of becoming one of world's greatest service brands," said Cathay Pacific CEO, Ronald Lam.
Cathay will act as an umbrella to integrate Cathay Pacific customers’ spending across different platforms.
