Photocap: Sabre appoints country director
Sabre has appointed Richard Addey
country director for South Africa. Richard
joins Sabre with more than 14 years of
global, blue-chip IT experience gained in
sales and leadership roles where he was
responsible for developing new regions and
markets. He has spent the past eight years
in Africa, most recently as area manager for
Smart Technologies, based in Johannesburg
and Paris. He previously worked at NEC
Computers Europe, Middle East and Africa,
and NEC Corporation in Tokyo. “Richard
brings deep knowledge and expertise of
the African market, as well as an acute
understanding of how to apply technology
to drive growth, profitability and
differentiation,” says Dean Bibb, Sabre’s
vp for Middle East and Africa.
