WHAT is the global tourist looking for? How does this cutting-edge research impact on your marketing strategies?
The Gordon Institute of Business Science addresses these and other questions in a presentation and discussion with a leading expert in global hospitality research.
Dr. Chekitan Dev is an award-winning lecturer in strategic marketing, branding, strategic alliances and e-commerce at the School of Hotel Administration, Cornell University. A regular commentator on hospitality and travel trends in the Wall Street Journal, the New York Times, Newsweek and USA Today, Chekitan Dev has worked with leading hospitality companies and associations including, Hilton, Marriott, and Sun International. Dr. Dev is also on the research committee of the International Hotel and Restaurant Association.
Date: 26 July 2000
Time: 17:30 for 18:00 - 19:30.
Cost: R 95.00 per person
Venue:Gordon Institute of Business Science
Limited places available. Register online before Thursday 20 July.
For more information and to register online, please see www.gibs.co.za/forum/upcoming. Registrations via e-mail can be sent to
goldmanm@gibs.co.za.
* To access the Gordon Institute Website, click on the 'Advertiser's' icon on the Travel Now homepage.
(Adéle Mackenzie)
