Hahnair is preparing to launch its new NDC-based platform, Distriply One, in Southern Africa later this year, bringing independent and non-IATA-accredited travel agencies access to content previously out of reach.
Distriply One is the first product under the new Distriply by Hahnair brand – a suite of retailing solutions designed to “connect, simplify and grow” travel distribution. The platform launched at the ASTA Travel Advisor Conference in the US in May and will be rolled out across key markets, including Europe, Latin America and Southern Africa.
Rachel Pascall, Chief Commercial Officer of Distriply, told Travel News on the sidelines of the recent Asata Conference, that the solution was designed with smaller and independent agencies in mind.
“There’s been so much focus on how large agencies and TMCs can use NDC, but smaller agencies have often been excluded because of cost, complexity, and accreditation requirements. Distriply One is about levelling the playing field. The best content shouldn’t be for a select few – it should be for everyone,” she said.
The system allows agents to book directly without large upfront investments, training, or technical integration. According to Pascall, over 90% of transactions can be managed within the platform – including changes, cancellations, refunds, and upgrades – without agents having to contact carriers. Where NDC gaps exist, Hahnair’s servicing team will step in to support.
Southern Africa – a priority market
Southern Africa has been identified as a priority market for the global roll-out. “South Africa especially has good NDC coverage and a strong appetite for support in this region,” said Pascall. “We’re targeting a Q4 launch, focusing on markets linked to the Southern African BSP, before looking at a broader African roll-out.” Distriply’s development roadmap for future features includes AI-powered shopping to track dynamic airline pricing, subscription and rebate models to support agent earnings, and content expansion to cover low-cost carriers.
Pascall added that all enhancements would be shaped by agent feedback. “With Distriply One, we’ve built a process to take that feedback straight into our development pipeline. The user has to be at the heart of everything we do.”
Agents will also have access to dedicated customer success managers, not only to resolve technical issues but to optimise usage, provide business insights, and ensure they get maximum value from the platform.
