Holland America Line appoints SA GSA

Holland America Line has appointed Development Promotions as its GSA, effective July.

“Holland America Line continues to expand its global reach in emerging cruise markets such as South Africa,” said Joe Slattery, vice president of international sales & marketing for Holland America Line and Seabourn. “Based on Development Promotions’ excellent relationships with the network of local travel professionals and its aptitude for online technology, we believe it will open new markets for us as well as retain and grow our current valued relationships.”

“This is a very prestigious appointment for us,” said Jane Davidson, md of Development Promotions. “Holland America is one of the world’s leading cruise lines so we are very excited to be part of its dynamic team and look forward to working with our industry partners to grow the business from the South African market.”

Cruisemasters, which has represented Holland America for more than 20 years, will continue as a wholesaler for the line.