Holograms are manning the front desk at the Aiden Hotel in Herning, Denmark.
According to skift.com, the hologram system, made by start-up company, Holoconnects, was installed at the hotel earlier this year. Guests walking through the front door are greeted with a pre-recorded hologram video projected into a 1,8m x 0,9m holographic display box with a touchscreen.
The touchscreen offers guests pre-recorded information about the hotel. If they want help from a real person, a customer service worker connects remotely to the system and appears as a hologram within the box.
The front desk hologram is part of a strategy to increase efficiency while maintaining a personal touch, according to Thomas Furulund, Operations Manager of CIC Hospitality, which operates Aiden Hotels.
“Our main target is to have no administration tasks at the hotels for customer satisfaction but also to operate our hotel more cost-efficiently,” Furulund said. “Our on-site staff should basically play shuffleboard and drink coffee with our guests instead of doing traditional tasks.”
CIC aims to install these hologram boxes at all its Aiden hotels in Scandinavia. The plan is to have one worker from a central location answer emails and calls and service hologram boxes at five different hotels.
