Industry captains commit to self-regulation

ON the last day of
the conference, the
leading lights of SA
industry signed the Asata
Charter. This served as
a public commitment to
South African consumers
that business conducted
by the members of those
consortiums would be in
accordance with the tenets
of the Charter and that their
agencies would continue
to stand for professional
service, ethical conduct
and trustworthy behaviour,
among others.
The Charter speaks
of self-regulation of the
industry via Asata and
relies on members’
commitment to Asata’s
success by supporting
its mandate and actively
promoting its value to all
industry players. The items
in the charter are:
 Brand commitment:
Alignment of the
consortium’s brand with
Asata values of ethical
conduct; professional
service; trustworthy
behaviour and market
leadership.
 Financial commitment:
Upholding consumers’
interests; being honest;
taking responsibility
for their constituents;
engaging in fair,
transparent business
practices, as stipulated
and reinforced in Asata’s
terms of reference and
constitution.
 Ethical commitment:
Upholding Asata’s code of
conduct; providing highquality
service; identifying
and managing risk
responsibly; constructive
approach in dealing with
problems and issues and
confronting inappropriate
behaviour and practices,
while applying the highest
ethical standards to
further professionalism.
 Legal commitment:
Being compliant with SA
law according to Asata’s
terms of reference.
 Social commitment: As
good corporate citizens,
contributing positively to
society’s future.
The Charter reflects
members’ promise to
ensure South African
consumers will “Travel
with peace of mind”
when booking through an
Asata member, says Otto
de Vries, ceo, Asata.