Emirates has launched EmiratesRED, an inflight shopping programme geared to help passengers plan a visit to Dubai, and beyond.
A collection of experiences and an expanded range of duty-free products are included, such as exclusive deals to Dubai Parks & Resorts, IMG Worlds of Adventure, Dubai Rugby 7s and the Emirates Aviation Experience in London.
The airline has also introduced a dedicated shopping channel on its in-flight entertainment system, called EmiratesRED TV to introduce some of the experts behind the products available on flights.
