MSC launches new loyalty programme

MSC Cruises has
launched a new loyalty
programme, MSC
Voyagers Club.
Points are earned according
to the cabin category booked:
inside, outside, balcony and
suite. Points are also earned
on international departures
according to the on-board
experience that guests opt
for when sailing on the
Bella, Fantastica, Aurea or
Yacht Club. Prepaid on-board
services and expenses will
earn additional points.
Points can be redeemed
for discounts or upgrades
on future bookings. Other
privileges include dedicated
events, milestone rewards
and exclusive on-board offers.
“Our new loyalty programme
focuses on rewarding
passengers during the prebooking
stage as well as
during their trip on board. This
will offer passengers a more
holistic reward programme,”
says marketing manager
of MSC cruises SA, David
Randall.
Current or prospective MSC
customers can sign up for the
loyalty programme on MSC’s
website. Personalised cruise
cards will be made available
to MSC Voyagers Club
members at the beginning of
each sailing.