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A new er of airline innovation on the cards

25 Jan 2017 - by Dorine Reinstein
Comments | 0

THE travel industry can

expect a wave of airline

innovations after the

US Department of Transport

tentatively approved

Resolution 787, paving the

way for the launch of the New

Distribution Capability (NDC).

Jim Davidson, ceo of

Farelogix, told TNW that until

now there had been a black

cloud hanging over the NDC.

With the approval of the DOT,

that cloud had been lifted.

“Now we’ll see some action.

We can expect airlines and

distribution systems to get

more serious about the NDC.

We’ll start seeing some

movement with airlines

developing pilot programmes

and appointing dedicated

people to work on application

programming interfaces (APIs)

to the NDC standard.”

Chris Zweigenthal, ce of

Aasa, agrees and says the

approval of the DOT sets

the platform to begin the

process of rolling out the

NDC globally, including in

South Africa. “Airlines are

constantly looking for ways

to differentiate their product

from their competitors. You

will see new ideas coming

out and being promoted to

airline customers, especially

if given a platform that would

facilitate such initiatives.”

In a nutshell, Resolution

787 provides the framework

for a technical standard for

XML connections that would

enable airlines to more

effectively and creatively

merchandise their products

and ancillaries through

third parties. 

According to DOT,

Resolution 787 will

“create modern, industrywide

technical standards

and protocols for data

transmission throughout the

distribution chain, promoting

efficiency, cost savings, and

innovation through a real-time

exchange of price and service

information among carriers,

travel agents, customers, and

other parties, such as webbased

aggregators”.

To get the ball rolling on

the new initiatives, Iata has

announced three new pilot

programmes to test the NDC

schemes. Participants include

Aeroflot, Aer Lingus, Qatar

Airways, and JR Technologies.

Iata dg and ceo, Tony Tyler,

said at the recent Iata AGM:

“The new pilots will support

the development of the NDC

standard to modernise the

way airline products are

presented through travel

agents and help to promote

efficiency, and innovation.”

Even though the

NDC seems to be a

groundbreaking product,

some have argued that the

three main global distribution

systems have beaten the

NDC to it. All three GDSs

have introduced new ways of

marketing ancillaries to travel

agents. A spokesperson

for Travelport said: “We

have been leading this

effort through our Travelport

Merchandising Platform

utilising Universal API and

XML connectivity options

to airlines.” He says the

Travelport Merchandising

Platform was developed to

allow airlines to distribute

and differentiate all their

fares and ancillaries via

the travel agency channel,

connecting to Travelport

exactly how they choose to,

while enabling travel agencies

to fully compare the offers

from those airlines.”

What sets the NDC apart,

says Jim, is that it will offer a

standardised solution, which

will considerably enhance

efficiencies for airlines as

well as for GDSs. He says

the current implementation

of the sale of airline ancillary

services in the GDSs isn’t

easy and tends to be time

consuming.

A contentious issue with

the development of the

NDC is the cost that will be

incurred by parties involved.

According to Jim, airlines will

have to invest heavily if they

want to be part of the NDC,

as they will need to build

designated APIs to the NDC

standard. GDS companies

will also have to make some

investments in order to make

the user interface compatible

with the NDC. Last, but not

least, travel agencies will

need to invest, although

their investment will be

limited to the training of

consultants to work with

the NDC, says Jim. 

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