When it comes to airlines, if used correctly, frequent flyer programmes can significantly drive value in two very distinct ways: helping to solidify passenger loyalty and growing their revenue and profits, which in turn will help to grow the airline.
Nic Vlok, acting ceo at Mango Airlines shared his view on how low-cost airlines can unlock the value of loyalty programmes with Travel and Meetings Buyer. Click here to read further.
What's your view? Share your thoughts below.
