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‘Outdated, biased’ Iata programme up for review

23 Jan 2019
Comments | 0

IATA has committed to

reviewing its Agency

Programme, saying

transformation in all

aspects is necessary for the

association to stay relevant.

The association was

speaking at its Global Media

Day held in December.

The programme, which

travel industry communities

around the world have

previously described as

outdated and biased towards

airline objectives, is being

reviewed by a task force

meeting for the first time this

month.

Aleks Popovich, Iata’s

senior vice president,

financial and distribution

services, told TNW the

association was serious

about reforming the Agency

Programme. “This forms part

of our objective to transform

the association and become

more relevant in all aspects.”

Iata has established a

Passenger Agency Review

Task Force, with the first

meeting scheduled to

meet on January 28. Aleks

says the task force’s three

objectives have been

signed off by both Iata

and the involved agency

associations.

The first objective

involves making changes

to governance of the

programme. Aleks says in

order to stay relevant to

agents, TMCs, corporates,

technology companies and

payment solution providers,

listening posts must be

established to understand

the voices of these different

sectors. “We want to be

more collaborative,” he says.

Secondly, the Agency

Programme must be

standardised and simplified,

says Aleks, which is a

challenge as Iata operates in

180 different markets, each

operating with its own laws

and procedures.

Finally, the task force will

attempt to address some

of the mounting agentairline relationship issues. 

Aleks says Iata is eager

to listen to the viewpoints

of agents, OTAs, TMCs

and consolidators through

agency associations.

Otto de Vries, ceo of

Asata and chairman of

the WTAAA Air Committee,

told TNW the WTAAA had

submitted its expectations

in terms of outcomes, which

include the substantial

overhaul of governance of

the Agency Programme.

“If the task force does

not move in this direction

we will reconsider our

involvement with it,”

says Otto.

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