Royal African Discoveries, which represents Wendy Wu Tours in the South African market, has revealed significant changes ahead for the Wendy Wu brand in South Africa, and simultaneously announced the launch of a new brand, Discoveries Worldwide.
From January 1, Wendy Wu’s seat-in-coach business will take on new representation in the South African market. Meanwhile, Royal African Discoveries will retain the custom-tailored business, which now operates under Discoveries Worldwide.
“During the last few years we’ve seen an ever-increasing demand for custom-tailored programmes and we’ve now reached a stage where our custom-tailored business far exceeds the scheduled seat-in-coach group business. In order to expand this part of the business further and avoid trade restrictions under the Wendy Wu Tours brand, we are therefore launching the brand Discoveries Worldwide,” says Johan Groenewald, md of Royal African Discoveries.
The new brand will still make use of all the same suppliers and DMCs across the various destinations in Asia in which the Wendy Wu brand operated.
The change in representation for the seat-in-coach side of the Wendy Wu business also presents an opportunity for the new holding company to grow that aspect of the offering as well. Royal African Discoveries was unable to comment yet on who the new GSA will be.
