SAA signs up for Travelport Rich content

SAA will become the
first airline in Africa to
sign up for Travelport’s
Rich Content and Branding
technology.
The technology enables
airlines to more effectively
control how their fares
are visually presented and
described on travel agency
screens. Now in final testing
and due to be launched later
in the year on Travelport
Smartpoint agency desktops,
Rich Content and Branding
allows travel agents to access
photos, images and extended
descriptions to better inform
their customers on fares,
including cabin type, seat type,
meals, baggage allowance and
ticket flexibility.
More than 60 airlines have
signed up for the technology,
including, Delta, Ryanair, British
Airways, Iberia, easyJet, Hainan
Airlines and United Airlines.
“SAA continues to expand
its range of dynamic travel
products tailored towards our
increasingly sophisticated
customers and we are pleased
that the merchandising
technology offered through
Travelport’s Travel Commerce
Platform enables us to
differentiate ourselves more
easily,” said Sylvain Bosc, coo
of SAA.