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The same Plum, now with a bigger brother

13 Feb 2024

Plum Accommodation is proud to announce that it was recently acquired by Go Global Travel, a Yanolja Cloud company. 

“The synergies between Plum Accommodation and Go Global Travel are incredible, and by joining this dynamic international team, we are establishing a truly global reach that will add tremendous value for our travel agents. 

“The best part of the acquisition is that we will remain the same Plum Accommodation that the South African travel trade trusts. We’re not changing our name, our management or any of our dedicated team members. We remain the local team that offers personalised service, only now with a much stronger big brother behind us. 

“We believe that our travel agent partners will reap the biggest rewards of this acquisition,” said Brian van Tonder, CEO of Plum Accommodation.

Ophir Ben Ezra, Chairman of Go Global Travel, said: “We are very excited with the acquisition of Plum Accommodation and welcome Brian and the Plum team to the family. This acquisition reinforces GGT’s distribution network in Africa, which is something Go Global will continue to focus on.”

In addition to Plum’s new international scope, the company recently bolstered its sales team, with industry stalwarts Janine McLoughlin, Christeen Tait and Richard Botes joining the family.

To register on Plum’s B2B booking site, visit www.plumaccommodation.com or get in touch with them via email (info@plumaccommodation.co.za) or telephone (+27 10 020 3455).

 

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