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FlySafair launches AI ‘travel agent’

09 Jun 2025
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FlySafair has launched South Africa’s first free AI “travel agent”, Lindi.

Lindi is able to book flights for a single passenger, change a name or seat, and provide certain travel information. Travellers can access Lindi 24/7 via WhatsApp.

“Our ambition at FlySafair has always been to provide an affordable, hassle-free, and punctual flying experience,” says Kirby Gordon, Chief Marketing Officer at FlySafair. “AI and Lindi provide an opportunity to offer what is effectively a free private travel assistant to each customer at scale. We are excited about building on her potential to enhance our customer services.”

Lindi was developed in partnership with the South African-founded technology company, Stubber.

“There are a number of AI assistants that have been created by airlines to help with general information about flying and destinations, but Lindi is the first that can assist customers with their bookings,” says Gordon.

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