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Thomas Cook – what went wrong?

02 Oct 2019 - by Sarah Robertson
Comments | 0

THE demise of 178-year old

British tour operator, Thomas

Cook, has sent shockwaves

through the global travel

industry.

Pioneers of the “package

holiday”, The Thomas

Cook Group, entered into

compulsory liquidation last

week (September 23) after

the company failed to secure

funding at the eleventh hour,

leaving 600 000 holiday

makers stranded around the

world and the UK government

to carry out what is said to

be the biggest peacetime

repatriation since World War II.

So where did it all go wrong?

TNW spoke to an anonymous

UK-based industry expert, who

said that the collapse was

caused by a host of issues.

He said that while macro

factors such as Brexit (and

the combination of the falling

pound against the euro) and

fierce competition against lowcost airlines like easyJet and

Norwegian (which impacted

the group’s airline business)

had been felt, other factors

had played a part. The bad

purchases from years ago of

companies such as My Travel

and Going Places, the resulting

ownership of brick-and-mortar

shops when everyone else was

looking to reduce retail space, 

and the £1,7 bn (R31,7 bn)

of debt that the company

needed to service, combined

to create a perfect storm.

Travel Vision’s David

Bradshaw – who worked for

Thomas Cook for 24 years

in the UK, South Africa and

Zimbabwe – says that the

while the collapse had been

on the cards for a while,

due to the company’s welldocumented struggle against

the weight of billions of

pounds of debt, it is a terribly

sad occasion.

David speculates that

cannibalisation had also

been a factor in the brand’s

demise, explaining that

Thomas Cook’s many buyouts and mergers over the

last few years had resulted in

some small UK towns having

up to three high street retail

branches, operating under

different brands but owned by

the group. He adds that the

multi-million bonuses paid to

directors, while the company

was so beleaguered with

debt, had been irresponsible.

Rennies Travel’s Jose Cruz,

who worked for Thomas Cook

Rennies Travel before the

company pulled out of South

Africa in the eighties, says

the lesson to learn from this

incident is that even a household brand name with 178

years of experience is not

immune to financial collapse

in the current environment.

He warns industry members

to stay vigilant.

Impact on SA

The closure of Thomas

Cook has not had much of

an impact on South African

travellers, as the group did

not operate in South Africa.

However, Thomas Cook UK

flights have been removed

from the GSA’s (Aviaireps)

system.

Subsidiary, Condor Airlines,

will continue to operate as

usual. The airline issued

a statement stating that it

had the financial means to

continue flight operations

and to pay for the services it

needed, says Aviareps gm for

Southern Africa, Charmaine

Thome. Condor has received

a guarantee for a EUR380

million (R7 billion) six-month

bridging loan from the

German and Hessian State

Governments. However, the

deal must still be approved

by the European Commission

before it is confirmed.

Condor Airlines operates

a seasonal service between

Cape Town and Frankfurt

between September and

April and is still planning to

increase its service from a

schedule of three per week

to four, effective October 28.

Thomas Cook UK

Airlines was scheduled to

recommence its seasonal

Cape Town to London

Gatwick service in December,

however with the airline no

longer operational, those

flights appear to be off the

table. “The refund process

for these flights is handled

by the Civil Aviation Authority

in the UK. Should the trade

need support they are

welcome to contact Aviareps

for assistance,” says

Charmaine

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