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Three Cities launches loyalty programme

10 Mar 2000 - by Dave Marsh
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CLIENT loyalty - whether business, conference or leisure - will now be rewarded with the Three Cities Group's launch of its Preferred Guest Card which can be used at any of the group's 20 hotels throughout South Africa.
According to marketing manager for Three Cities, Linda Sparks, the card offers discounts off accommodation, restaurant dining, car hire, travel insurance, audio equipment and exclusive wines.
The group's recent alignment to the SAA Voyager programme provides the added benefit of extra air miles.
In addition, members of the loyalty programme can collect stamps for each stay at a group hotel, with a predetermined amount of stamps being exchanged for accommodation.
Hotel benefits will also include late check-out, preferential restaurant reservations and room upgrade opportunities.
The Preferred Guest Card can be purchased with a once-off membership fee of R395, with an annual renewal fee of R195.

(Adele Mackenzie)

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