Travelstart has bought a majority stake in Cape Town-based
SafariNow.com, South Africa’s largest accommodation
booking website, with the aim of strategically fast-tracking
the group’s accommodation offering. SafariNow’s 40-man
team represents more than 23 000 accommodation listings in
both informal (self-catering and vacation rentals) and formal
sectors (hotels, guesthouses and B&Bs). SafariNow.com will
continue to run as a standalone business, focusing on its core
business of selling accommodation, and will retain its own
brand, ceo and team.
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