Travelport has signed up more travel companies to its rich content retailing tool.
The new agreements with airlines and travel agencies has brought brand-new connections to its Rich Content and Branding merchandising capability, bringing the total to more than 400.
Croatia Airlines, Gulf Air, Ukraine International Airlines, Ural Airlines; as well as leading UK-based travel agency and travel management companies Clarity, LycaFly, SABS and Travelpack, are among the deals.
This will allow some of the world’s largest online travel agencies and search platforms in Russia and South Korea, including Kupibilet.ru and Naver, to gain access to real-time information about branded fares and ancillaries from leading global airlines.
A selection of travel partners will also receive access to Travelport’s new Branded Fares Data File before they are rolled out to other partners. This is a tool that enables richer branded fares to be presented in the initial search or shop screens within an online travel agency.
