Virgin Atlantic is targeting direct consumer bookings by launching an app within ChatGPT that allows customers to plan and book their next trip through the AI platform.
Building on the airline’s AI-powered Concierge, the Virgin Atlantic app in ChatGPT allows customers to search for flight options and then book them.
Users can request what they want, such as ‘flights to the Caribbean in February’ or ‘flights in Premium to Los Angeles next month’. ChatGPT then presents these in a clear summary for users to compare and choose.
Once a flight is selected, customers are directed to Virgin Atlantic’s website or mobile app to complete their booking.
