Recent reports are pointing to an unusual emerging travel trend, with aviation and cruise operators using the element of surprise to captivate travellers by shrouding destinations in secrecy.
SAS launches ‘Destination Unknown’ campaign
On February 9, SAS launched ‘Destination Unknown’ as part of its EuroBonus frequent flyer programme. The campaign received interest from more than 1 000 of its members within minutes of the launch before ticket sign-up for the experience was closed.
To be eligible for the opportunity, EuroBonus members needed to redeem 30 000 points for a seat.
“The prospect of embarking on an adventurous and mysterious journey with fellow enthusiasts, finding new connections and friendships along the way, is truly exciting. SAS equals trust and quality and promises our passengers an adventure that will bring their travel experience to a new level. These are not just trips; they are extraordinary journeys that will stay with you for a lifetime,” commented Paul Verhagen, EVP and Chief Commercial Officer at SAS.
The trip will depart from Copenhagen on April 5 and return to Copenhagen on April 8.
Windstar’s new cruise keeps itinerary secret
Windstar Cruises has announced a new itinerary concept: a ‘mystery’ cruise, which will set sail in April next year, with passengers not knowing where the ship is sailing.
The company revealed its plans for the journey, which will depart and return to Athens on an eight-day voyage on the Star Legend. Passengers will only be informed of their next port of call 24 hours before arrival.
The company hinted that the destinations where the Star Legend would stop consisted mostly of ports that Windstar had never visited before.
Chris Prelog, President of Windstar, said: “It’s sort of awakening the sense of adventure again, what travel should always do… It’s a cruise for guests who like adventure, who don’t want to plan everything out.”
Travel advisers are already able to sell cabins on the cruise – without accessing the itinerary, of course. Windstar said bookings were selling quickly.
