Angola Tourism has unveiled a bold new brand identity designed to put it firmly on the global tourism map.
With the motto ‘The Rhythm of Life’ and the expansion of its international tourism promotion to four markets – the UK, Spain, Poland and South Africa – Angola Tourism says it is ready to share the story of one of the last great frontiers with the world.
The sixth-largest country on the African continent, Angola combines spectacular landscapes – from lush rainforests to endless deserts – with a rich history shaped by the Kingdom of Congo and the Portuguese colonial legacy.
The capital, Luanda, the gateway to the Atlantic, is a melting pot of African, Portuguese and indigenous influences, buzzing with vibrant urban life and a lively music and dance culture.
South Africa has been identified as a particularly strategic hub for Angola’s tourism ambitions, strengthening regional ties and providing a gateway for international travellers. International marketing and communications agency, the Kleber Group, is supporting Angola in this endeavour, from the group’s newly opened Cape Town office, which expands the agency’s presence in Africa and underscores its long-term commitment to positioning Angola as a premier travel destination on the global stage.
The new brand identity intends to capture the pulse of the Angolan nation, which moves to many beats, and it’s based on four pillars:
- Natural rhythm – landscapes that stretch from the Atlantic breakers to the silence of the desert.
- Living rhythm – people and stories who leave lasting impressions on the traveller.
- Cultural rhythm – the voices, traditions and artistry of Angola’s diverse communities.
- Musical rhythm – birthplace of Kizomba, Semba and Kuduro, sounds that resonate across the globe.
“Our goal is to highlight the uniqueness of our country and invite travellers worldwide to experience the rhythm of Angola with all their senses,” says Márcio de Jesus Lopes Daniel, Minister of Tourism.
The brand roll-out includes a refreshed digital presence, making it easier than ever for travellers to access cultural stories, nature experiences and culinary highlights when planning their journey.
Angola now positions itself as a destination for explorers seeking authenticity and adventure. It’s one of the world's last great adventures – a hidden gem in southwest Africa with untouched natural areas, cultural richness and astonishing diversity.
