British Airways has partnered with Signcode UK to enhance the services and communication for hearing-impaired passengers.
Signcode specialises in translating key information into signed videos including British Sign Language (BSL) and American Sign Language (ASL). BA’s signed videos, which convey helpful travel information to passengers both before boarding and on board can be accessed either via a link or a unique QR code, reports travelmole.com.
The first video for viewing pre-travel information is on ba.com.
The videos offer an overview of BA’s service throughout the entire journey, including booking, the airport experience, onboard services and in-flight entertainment. It also includes a BSL introduction from BA’s first deaf customer experience agent, Fredrick Da Costa.
A second video, which will be available by the end of the year, focuses on onboard safety features and procedures. It will be accessible on the BA website and via a QR code that British Airways Mainline cabin crew will have on their mobile devices on board.
“We are proud to partner with Signcode UK to further improve our accessibility offering for our deaf and hard-of-hearing customers,” said Carrie Harris, BA’s Director of Sustainability.
The carrier is exploring the option to expand into other languages such as Spanish.
