BA focuses on rewarding SMEs

BRITISH Airways has
revealed changes to its On
Business loyalty programme,
which it believes offers a
more compelling proposition
to small to midsize
companies. The programme
has been made more
flexible so members who
want immediate savings
have the option of an
upfront discount on flights.
Points can be used for cabin
upgrades or special offers.
Rather than points awarded
for distance flown, members
now earn points on
spend. An online accountmanagement
tool enables
companies with members
to create customised
reports and track who is
earning on which routes
and when. What’s more,
the programme now works
across British Airways,
American Airlines and
Iberia. Edward Frost,
British Airways’ commercial
manager for South and East
Africa, says On Business
delivers real bottom-line
benefits to businesses, with
R680 million saved by more
than 49 000 members
globally.