Branson adds Virgin Cruises to travel offering

SIR Richard Branson plans to
add Virgin Cruises to the travel
options already available under
the Virgin brand. The venture,
to be launched with two new
ships, will be based in the
Miami and Fort Lauderdale
area, with Caribbean
cruises the initial focus.
“We plan to shake up the
cruise industry and deliver a
holiday that customers will
absolutely love,” said Richard.
A Virgin statement said the
ships would be ‘brand new,
offer exciting new activities,
more choice, great service,
and the sense of fun and
adventure associated with
Virgin’ and that the cruise
sector of the business
would work closely with its
established airline and tour
operator set-ups.