Centara changes its name

CENTARA Hotels & Resorts
has been renamed Central
Hospitality International
(CHi) but the hotel brands,
products and services
remain unchanged.
The introduction of CHi
serves is to differentiate
the corporate brand and
its member hotel brands.
“Our objective is to
strategically grow the
business and build
international brand
awareness and recognition
through acquiring and
managing hotels in global
cities and resorts,” says
Thirayuth Chirathivat,
ceo of Central Hospitality
International.
The group currently
comprises Centara
Grand Hotels & Resorts,
Centara Hotels & Resorts,
Centara Residences &
Suites, Centara Boutique
Collection, Centra Hotels
& Resorts and COSI
Hotels.