Ethiopian Airlines has adopted Sabre’s AI dynamic pricing tool, SabreMosaic Airline Retailing.
The move will allow Ethiopian to adjust fares and ancillaries in real time, using Sabre’s market data and AI engine to personalise offers across all distribution channels, including the GDS.
"With SabreMosaic, Ethiopian Airlines will introduce new products and fare bundles more rapidly, apply AI-driven dynamic pricing for greater revenue precision and deliver tailored offers to travellers instantly," said Roshan Mendis, Chief Commercial Officer at Sabre.
"Our technology gives Ethiopian the flexibility to test innovative retailing approaches, adapt swiftly to market developments and expand the range of choices available to customers and agency partners, driving a more responsive commercial operation, higher conversion rates and increased ancillary revenue across all distribution channels."
