ETIHAD Airways has launched its ‘Essential Abu Dhabi’ destination marketing campaign, designed to enhance Abu Dhabi’s spot as a top tourist and MICE destination.
As part of the campaign, Etihad will uveil a number of promotional activities across the globe.
Hotels, tour operators, dining outlets, shops, adventure parks, cultural attractions and sports facilities are providing a range of offers to entice tourists and business travellers alike with a wide range of discount offers and deals.
All are accessible with the Etihad boarding pass, using the tagline “the pass to the magic”. Visitors flying into Abu Dhabi on Etihad simply present their Etihad boarding card at participating outlets to redeem the offers within seven days of arriving in Abu Dhabi.
A dedicated website, essentialabudhabi.com, was also launched backed with brochures on board all Etihad aircraft featuring the exclusive offers.
As well as appealing to visitors planning a trip to the UAE, the programme is also targeting the millions of passengers transiting through the Abu Dhabi hub, to entice them to stopover in the city for a few nights. Free stopover room nights will be made available to such passengers in the near future.
Offers will be updated every two to three months, and the number of participating outlets is expected to grow from the initial 36 to over 100 by the end of the year.
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