More consumers are visiting independent agencies on the UK high street to book package holidays, say experts, speaking at WTM London, which was held this week (Nov 4-6).
“It is really interesting on the high street – lots of big consumer brands have gone but what we have seen is a renaissance and return back to the independent travel agent,” said John Sullivan, Head of Commercial at the Advantage Travel Partnership.
“Look at the high streets that are doing well – there are lots of independent retailers because people would rather buy from local independents than big chains, whether it’s coffee or travel, as they want good service. We can benefit from the renaissance of independent retailers.”
He said the repatriation of holidaymakers after the collapse of Thomas Cook in September showed that the system worked.
“No one was stranded, everybody got home, and most enjoyed their holiday,” he said.
“It underpins the fact that the package is very much alive, although the consumer media would not have you believe that.”
He continued: “Lots of people, whether travelling overseas or in the UK, want something unique, not in the brochure, because they want something bespoke. Our agents can offer that knowledge and specialist service.
“Internet fatigue sets in when you search online, as there is so much content and it is so confusing, and there is the fear factor of ‘who are they, are they safe?’.
“Often people will start online and then our member agents can help them narrow it down. That’s why younger people are coming to travel agents more and more, and to tour operators. Even if it costs a bit more, it’s worth it as it saves them time.”
Tom Jenkins, Chief Executive of ETOA, the European tourism association, added: “We are at the beginning of a golden period for package holidays.
“If you add value on the high street, you will be fine, but if you are just an order taker, people will walk past you and go online.”
