HILTON Worldwide will
reduce standard hotel
booking commissions
on group bookings made by
travel agents and meeting
planners at its US and
Canada hotels from
10% to 7%.
Bookings made before
October 1 will still receive
the 10% commission.
Partners will still be able
to negotiate different deals
with Hilton.
Hilton’s decision follows
Marriott International’s
announcement last month
that it would reduce
commissions on group
bookings at its US and
Canada properties on
March 31.
Marriott’s commission
cut does not apply to
travel agents outside the
US, but Hilton’s does. In a
statement, Hilton said the
reason for the commission
cut was to reduce costs
for the hotel owners and
a need to reinvest in their
properties.
Lois Graham, head of
meetings and events at
BCD Travel, says Hilton’s
announcement is not entirely
surprising considering
Marriott’s last month. “With
large hotel brands citing
distribution costs growing
faster than group revenue
channels, we do expect
that other hotel groups will
follow suit in due course,
especially for properties in
the US and Canada, where
the trend seems to be at
the forefront.”
Hilton cuts comm for groups
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