In March, InterContinental Hotel Group acquired a 51% majority stake in Regent Hotels & Resorts. The brand has since signed its RegentHotels & Resorts brand in Kuala Lumpur, Malaysia.
Regent Kuala Lumpur, a 45-minute drive from Kuala Lumpur International Airport will be next to Tun Razak Exchange, set to be the next financial district of Kuala Lumpur and an extension of the city’s golden triangle known for its commercial, shopping and entertainment options.
Regent aims to become world-renowned for luxury and bold new ideas. The relaunched brand comes with new brand hallmarks and design philosophy, a specially created service style, and a striking visual identity.
Steven Pan, executive chairman, Formosa International Hotels Corporation says: “IHG shares our vision for the Regent brand. It’s been four months since IHG acquired a majority share in Regent Hotels & Resorts and we have already seen what can be achieved in a joint venture with one of the largest and most respected hotel companies. It’s an exciting time for the brand as we propel Regent back to worldwide reach and evolve the brand to appeal to the luxury traveller of today and tomorrow.”
With the evolution of Regent’s brand positioning, IHG’s intention is to grow the Regent portfolio from six hotels to more than 40 hotels in global gateway cities and iconic resort locations.
