InterContinental Hotels Group (IHG) will expand its presence in sub-Saharan Africa after the signing of a Master Development Agreement with Valor Hospitality Partners Africa.
The agreement will see the roll-out of multiple franchise hotels over the next 10 years, across IHG’s various brands in the midscale, upscale, and luxury segments in South Africa, Botswana, Mozambique, Mauritius, Ethiopia, Zambia, and Kenya.
Pascal Gauvin, IHG MD for India, Middle East, and Africa, commented on the announcement: “Valor has been our long-term partner in America and the UK for many years and we are pleased to be building our network with an experienced existing operating partner in new markets. This signing is in line with our growth ambition in the region and will add approximately 1 000 rooms to our portfolio in the African continent, primarily in the midscale segment and select hotels in upscale and luxury segments. This will allow us to cater for the increasing number of diverse domestic and international travellers looking for quality branded accommodation in Africa.”
Gauvin also said that IHG currently had 26 operating hotels in eight countries across Africa, and expected to expand its presence further by around 40% in the next three to five years.
Graham Wood, md of Valor Hospitality Partners Africa, added: “With the new brands IHG has added in recent months, this agreement presents us with a unique opportunity to provide a range of high-quality branded accommodation options to suit the evolving needs of guests travelling to Africa.”
