Industry urged to collaborate

THE travel industry will need
to work closer together
in order to satisfy the
needs of travellers, who
are increasingly expecting
“seamless door-to-door
travel experiences”. This
is according to Tony Tyler,
Iata dg and ceo, who was
speaking at the recent Iata
AGM.
“It will take significant
collaboration with a global
mindset among the industry
players – airlines, airports,
hotels, hire cars and so on
– to satisfy the travellers’
needs.” He added that the
industry needed to see the
“big picture view of the world
in which there is value to be
unlocked by working more
with our industry partners to
meet customer demands”.
According to Tony, by
creatively working together
– through alliances, joint
ventures, franchising and
domestic consolidation – the
travel industry has already
seen some significant results:
Consumers have more
choice. The number of city
pairs has doubled since
1994.
Flying is an even greater
bargain. You can circle the
world for about the cost of
four iPads.
And passengers are
enjoying better products. US
airlines, for example, are
investing almost US$1bn
(R10bn) a month in product
upgrades this year.